Theophilus is the advocate for omnichannel marketing & retailing in Balanced Consultancy. With the recent advancement of mobile technology, he is confident that the time is ripe for businesses to leverage on emerging mobile trends in order to gain a competitive advantage. Theophilus feels strongly that Mobile Applications is the final piece in the jigsaw that would allow businesses to unlock a 360-view of customers and enable them to make an irresistible offer to customers at the right price, at the right place and at the right time.
A strategist and executor, Theophilus is a rare breed of consultant that is able to marry innovative business ideas, alongside consumer insights to bring about sustainable business results. His passion lies in helping clients leverage on technology to maximize client engagement and grow profits. As a consultant with Balanced Consultancy, he has been pivotal in its success and has helped the company find a crucial differentiator in the very competitive mobile technology industry. With his expertise, he has advised senior leaders of companies on issues such as mobile app strategy, digital marketing, business strategy, process improvement and customer engagement. Some of his clients include the billion-dollar Mayar Group, public healthcare institutions as well as various big brand names in the market.