How Mobile Apps Change the Landscape of Today’s Business
Traditional brick and mortar business is dead. Proliferation of the digital disruptive era has given birth to multiple new and diverse retailing channels to engage businesses with the ultra-connected tech savvy customer-base. Merchants are aiming for a competitive differentiation by leveraging mobile apps to integrate the dueling world of digital and physical commerce and customer engagement. To an average customer, services merging mobile and on-site commerce into a seamless Omnichannel shopping experience go a long way in making well-informed and convenient purchases.
Mobile Apps Help Your Business to Create Instant Sales
Meet John, your average customer staring at Tablet devices at your big box retail store, pondering over a few questions: Is this device good for my needs? Is this item available at the store? Is this the best price and warranty I can get?
So he takes out his smartphone and goes online searching for his best purchase option. In the meantime, the wireless network analytics at your department store alerts the nearest available sales agent to offer personal assistance to John. The agent equipped with enterprise-class mobile gadget accesses the store’s database and checks for unit availability, product information, customer reviews and latest pricing options to accommodate possible discounts.
The agent has all the necessary information to assist John in purchasing the Tablet device from your store and is able to make the sale before the customer has second thoughts. John opts for mobile payment instead of standing in a long checkout queue and orders shipping with a complementary personalized gift wrap for the intended recipient on his behalf – all within minutes of wondering about the purchase.
The Role of Mobile Apps in Omnichannel Approach
In essence, mobile apps for Omnichannel business functions create new sales opportunities, enhance customer engagement and boost efficiencies by transforming the way customers interact. Integrated with cloud-based analytics technologies enable businesses to understand the goals of their customers; as such that mobile apps serve the most relevant and convincing information to make sales.
According to a U.S based app analytics firm Flurry, 80 percent of U.S. citizens spend their mobile time on apps and only 20 percent on standard Web browsing. Mobile commerce is also on the rise in Asia according to a MasterCard online survey, which says 40 percent of online shoppers in Singapore, South Korea and Hong Kong purchase via mobile.
Consumer habits are influencing business strategies and mobile commerce has emerged as the center of digital innovation for businesses offering seamless customer experience across all digital channels. However, digital presence alone is not sufficient to engage customers seeking multiple channels in accessing information relevant to your business in their Omnichannel buying journeys.
Merging in-store physical experiences with digital insights maximize business opportunities as the consumer and corporate sector takes a mobile-first approach in their purchasing practices. Omnichannel retailing is a new territory for businesses and the future of mobile commerce will be driven by Omnichannel marketing services. For businesses seeking an early competitive edge with this marketing strategy, now is the right time to invest in mobile apps offering these services to customers as well as the workforce.
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